Week 2 – Wednesday 19th of October
The focus for this week is Secondary Research & Trend Forecasting. In order to effectively engage in trend forecasting, adequate and thoughtful research must be conducted.
Secondary Research will be useful in this project in terms of things that are difficult for me to see myself – an example being the manifestation of a trend in Rome, or certain exhibitions and the like. This will be helpful as I continue the assignment, and will be able to supplement my primary research.
I think for this project, I will rely on Trend Forecasting Agencies such as WGSN, galleries and museums such as The V&A and also books and journals. I will attempt to use as many different forms of Secondary Research as possible, in order to create a balanced viewpoint.
For this project, my research will be compiled:
- On my blog
- In a contextual file
- And through mood and concept boards.
Task: Finding Themes & Creating Categories
- Using the online sources isolate patterns of dress and connections between the catwalk/backstage imagery and that of the street from around the globe.
- What fashions are there?
- ‘Greenery’ – Pantone Colour of the Year
Vogue.co.uk. (2016). Gucci Spring/Summer 2017 RTW Collection | British Vogue. [online] Available at: http://www.vogue.co.uk/shows/spring-summer-2017-ready-to-wear/gucci/collection/ [Accessed 6 Dec. 2016].
Le 21ème, (2016). Carmen Hamilton at Sydney Fashion Week. [image] Available at: https://le21eme.com/carmen-hamilton-sydney-8/ [Accessed 4 Dec. 2016].
British Vogue. (2016). 13 Times Greenery Stole The Show. [online] Available at: http://www.vogue.co.uk/gallery/greenery-pantone-colour-of-the-year-fashion [Accessed 15 Dec. 2016].
Menkes, S. (2016). #SuzyPFW Balmain: Moving To The Country. [online] British Vogue. Available at: http://www.vogue.co.uk/article/suzy-menkes-review-balmain-spring-summer-2017-paris-fashion-week [Accessed 2 Dec. 2016].
Menkes, S. (2016). #SuzyCouture: Gaultier Goes Green, Viktor & Rolf Recycle. [online] British Vogue. Available at: http://www.vogue.co.uk/article/suzycouture-on-jean-paul-gaultier-and-viktor-and-rolf [Accessed 4 Dec. 2016].